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Alleven is an Italian cosmetics brand born in London, founded on the belief that taking care of your body should be a joyful experience. Their philosophy is to treat their customers with respect and honesty and to maintain a commitment to providing the highest quality products while respecting the environment. Alleven's first product, Colour Shield, was created in response to the need for a high-performance concealer with an elegant and sophisticated touch, inspired by the needs of the modern woman who always wants to look her best. Today, in response to women's needs, Alleven offers a complete face and body collection, developed to deliver flawless skin from the inside out.
Alleven believes that 'confidence is true beauty' and that when you feel good, you look good. After searching for years and not finding an effective body concealer that could be used all year round and on every occasion, Celia Forner decided to create it. The result was Alleven Colour Shield, an award-winning airbrush body foundation, a must-have in Hollywood, with an innovative water-resistant and transfer-resistant formula that provides an instant veil of perfection while protecting and hydrating the skin from the rigours of everyday life. Since its inception as Alleven London, and through its rapid popularity, Alleven's core values have always focused on providing cutting-edge, multi-functional and effective products that improve the appearance of skin from head to toe. Today, Alleven has evolved into an elegant and sophisticated collection of skin perfectors, tools and treatments.
Alleven was born from Celia's personal experiences: beauty secrets gleaned from her life as a model, artist, mother and cosmopolitan. When Celia Forner founded Alleven, she was not looking for another way to make a name for herself. She had already done it, again and again, having won the Ford Supermodel of the World Award, designed jewellery and opened a shop in London, collaborated with 15 artists (including Louise Bourgeois) for a highly successful exhibition at the Hauser and Wirth galleries in New York and Los Angeles and, most recently, written an award-winning book: Bedtime: Inspirational Beds, Bedrooms, and Boudoirs.
Alleven was a rare opportunity for Celia to synchronise her experience and passion for solving women's problems by formulating beauty products that respect the skin and the planet. Simply put, she created a collection that enhances a woman's skincare routine, making her look and feel healthy, using clean, environmentally friendly ingredients. Combined with next-generation technology that takes the action one step further than traditional brands, this collection delivers immediate and long-term benefits.
Having traversed the fashion and beauty industry since her teens, she is familiar with smoke and mirrors, illusion versus reality and promises versus results. She has worked with iconic brands such as Dolce & Gabbana, Chanel, Fendi, Romeo Gigli, Gian Franco Ferrè, Jean Paul Gaultier, Comme des Garçons, Issey Miyake, Christian Dior, Donna Karan, Carolina Herrera, Versace, L'Oreal, Guerlain and magazines such as Vogue, Elle, Glamour, Harper's Bazaar, Vanity Fair and Allure; thus she had an insider's view of what it takes to make a difference in women's lives. Throughout her career, she was quick to see beyond the superficial and get right to the heart of things. Modelling has been a way of making a living but above all a way of meeting extraordinary people, exploring the world and understanding how to cross it with passion.
Celia grew up by the sea in Valencia and has always wanted to give back the strength that inspired her. Her modelling career has taken her all over the world, observing and experimenting with international fashion and beauty trends. For years she realised that the perfect body foundation was missing from her make-up routine (a childhood scar was always a problem in the make-up artist's chair) and finally decided to create it herself. She put together a strong team of professional chemists with in-depth experience and developed a luxury cosmetics brand with a super innovative eye and 100% original formulas. She didn't go to a private label cosmetics company with generic products and put her name on it; that's just not Celia's style. Alleven is deeply rooted in science, with advanced biotechnology and sustainable ingredients.
Launched at the end of 2017, Alleven Colour Shield is a spray foundation for the body that respects ozone and provides a velvety finish that hydrates and nourishes the skin. The fast-drying, maximum transfer-resistant formula features innovative pigments that adapt to skin tone and protect it, providing a natural and even look. It has instantly become a staple in the morning routine of celebrities, starting with the Queen! Beyonce wore it at Coachella, then Emma Stone, Hailey Bieber, Bella Hadid, Selma Hayek, Cara Delevingne, Scarlett Johansson, Cardi B. and many others. Margot Robbie used it on the set of the film "Barbie". From the very beginning, Celia made sure that a portion of the proceeds (even when there were no profits) went to charities for ocean conservation organizations, such as Oceana. His passion and purpose merged, helping to preserve same time our skin and the ocean
Another significant “side effect” of every Alleven product is a big dose of safety! "Colour Shield gives women an invisible layer of confidence that allows everyone to show off their skin and natural glow all year round," says Celia. Today Alleven has expanded to offer a range of high-quality skin care products including cleansers, toners, serums, oils, masks, moisturizers and foundations. “I want every product we create to give a confidence boost,” Celia says. "No matter what you do or where you are, I always believe that you should be the star of your life!"
50ml is Alleven's official online retailer. Has Alleven won you over or do you want to try other products? Don't miss the wide selection of skincare and body care products on our online perfumery site. We remind you that on 50-ml.com you can request free samples with every order placed: enter your preferences at checkout! 50ml offers you the possibility of buying samples of the best niche perfume brands: try them all and find the one that best suits you!
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