Purophi explores new horizons connecting organic and inorganic, technology and physiology, science and nature. Purophi looks for a new approach to traditional organic cosmetics offering groundbreaking, high-performance formulations while protecting the skin and the planet.
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Purophi was born from the desire to explore new and potential synergies between the organic and inorganic world, technology and physiology, science and nature. Each formulation contains: Enzyme bioliquefied from organic vegetable peels. Different by-products from the agro-industry contain important classes of bioactive molecules (polyphenols, carotenoids, alpha hydroxy acids and many others) useful in cosmetics. In particular, from the skins of some plants, thanks to the latest research in the biotechnological field, the enzymatic bioliquefied, innovative active ingredients based on water, were obtained without using any aggressive chemical solvent or oil, but only through natural enzymes. Compared to the most used "plant extracts", bioliquefied are low molecular weight active ingredients, more bioavailable and quickly effective. The result is high quality formulations with proven efficacy. Purophi has a sustainable soul: the desire for sustainability starts from the formula of each product. The recovery of elements that should be discarded and the use of active ingredients developed with respect for the environment guarantee eco-dermo-compatible, or ecological and dermo-affine formulations. No animal ingredients are used, only plant and biotechnological ones. Purophi is vegan-friendly. The completely natural fragrances were specially developed from established "noses" and functional as well as sensory elements were chosen, such as the organic ginger pulp with antioxidant and detoxifying properties. 100% Made in Italy. All the active ingredients are of certified Italian origin as well as the entire product chain.
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